Add the pureed berries (minus the ¼ cup set aside for later), eggs, oil, and water to the dry ingredients.
4 large eggs, ½ cup vegetable oil, ¼ cup water
Mix on low just until moistened, then at medium speed for 2 minutes until the batter is smooth.
Scoop the batter into the cupcake lined pans, filling about 2/3 full. Bake for 20-22 minutes or until a toothpick inserted in the center of a cupcake comes out clean.
Remove cupcake pans from the oven. Let them cool in the pans for 10 minutes before removing to a wire cooling rack to cool completely.
Strawberry Cream Cheese Icing Directions
Place the softened butter and cream cheese in a large bowl and beat at medium speed until smooth and creamy.
¼ cup butter, 8 ounce package cream cheese
Add the reserved ¼ cup of pureed strawberries and mix until combined.
Slowly add the powdered sugar, beating on medium speed after each addition, until it's light and fluffy.
7 cups powdered sugar
After the cupcakes have cooled completely, transfer the icing to a pastry bag and frost as desired. Garnish with sliced strawberries if using.
Notes
To avoid dense cupcakes, make sure you don't overmix the batter - mix just until the ingredients are combined.
Make sure the cream cheese and butter have softened to room temperature before mixing the frosting.
If using fresh strawberries, pulse them in a food processor and add a bit of white sugar to sweeten if desired.